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The Majority Of Shoppers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and score data reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.
Source: Capterra
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. However, they realize the huge impact user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
70 Percent Of Consumers Choose To Learn About A Business Through Reviews And Posts, Rather Than Ads
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats show the general popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers
15 Percent Of Consumers Don't Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of potential consumers won't even think about working with a company they can't discover opinions about.
Source: Statuslabs
One-half Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated material has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When clients need to pick a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
The Average Review Word Count Has Become 65% Much Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
95% Of Unhappy Clients Will Return To A Company If A Company Makes An Effort To Resolve Issues Rapidly And Effectively
Customers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
If They Were Asked, 77% Of Customers Would Undoubtedly Submit A Review
More than a 35% would leave a review to advise others about their consumer experience and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to give a review to assist other people with their choice making process.
Source: Podium