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67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous impact on their decision when clients have to choose a service provider.
Source: DemandGenReport
86% Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
Google Represents 57.5% Of All Reviews Throughout The World
As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
83 Percent Of Consumers Do Not Rely On Advertising
The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements select to focus on customers' suggestions online.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews remain without a reaction. That's too bad, because those businesses are losing customers that way.
Source: Review Trackers
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats reveal the basic popularity of a site can just go so far when it comes to trust.
Source: Review Trackers
74% Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online rankings stats, we found out that a business needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the huge effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made quickly.
Online reviews are undoubtedly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone