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88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews normally carry the very same weight as suggestions from loved ones.
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses actually make use of them.
Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
89% Of Consumers Review A Companies Responses To Reviews
Not only do many shoppers check out the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.
Source: Brightlocal
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
A Lot Of Best Selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews
Online review stats show that 63% of client reviews go on without a reaction. That's regrettable, since those businesses are losing customers that way.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements select to take note of clients' suggestions online.
Source: Statuslabs
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
More Than Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Rating
This stat is one of numerous that show the value of online scores. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more crucial than ever.
57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked just for services with a perfect five star score.
Source: Brightlocal