82 Percent Of Consumers Go To Review Sites Because They Wish To Acquire An Item Or A Service And Wish To Get The Facts About The Businesses Product Or Services.

Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

USA Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US consumers.

Source: Statista

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics show that 63% of client reviews remain without a reply. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

Just 6% Of Consumers Don't Rely On Consumer Reviews At All

According to client review statistics, a whopping 19% of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When consumers need to select a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

Most Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating actually helps your overall rating.

According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

95% Of Disappointed Consumers Will Return To A Business If A Business Deals With Problems Quickly And Efficiently

Clients don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday