If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

More Than Half Of Individuals Aged 25-34 Wrote Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that four out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Given that the vast bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Majority Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking in fact helps your overall score.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Generally, 142 million customers check out Yelp every month. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews Throughout The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

73% Of Customers Think Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the prospective customers are searching for. Practically a third of customers say composed reviews are the only function that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel