Many Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score really helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Google Represents 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now know why consumer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

70% Of Consumers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the enormous impact user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

83% Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads select to focus on customers' suggestions online.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Since the huge majority of customers check out reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients well normally prosper, review sites help ensure of that.

Source: Statuslabs

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers