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91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review stats place customers' reviews as the most credible source of suggestions. Online reviews typically bring the exact same weight as guidance from loved ones.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Only 6% Of Consumers Don't Rely On Client Reviews At All
According to consumer review statistics, a whopping 19% of customers constantly rely on online reviews and never a purchase without reading reviews initially.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million consumers check out Yelp each month. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read client reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Software Reviews Influence Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'really frequently'.
Source: Trust You
72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still willing to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine