Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Undoubtedly Submit A Review

More than a 35% would leave a review to inform others about their client encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a medical professional or a lawyer.

Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for a product with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact utilize them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews remain without a reply. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

70 Percent Of Consumers Choose To Discover A Business Through Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

72% Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need customer reviews. There's no other way around it. Customers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine