Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the huge majority of customers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses really make use of them.

Although we now understand why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

More Than Half Of People Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent boost.

Source: RevLocal

82% Of Consumers Go To Review Websites Because They Want To Buy An Item Or A Service And Want To Get The Truth About Business Product Or Services.

Users come because they have actually currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Almost a 3rd of consumers state written reviews are the only function that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

95% Of Dissatisfied Consumers Will Go Back To A Business If A Business Manages To Solve Problems Rapidly And Efficiently

Clients do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a lawyer or a doctor.

Younger people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Just 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to client review data, a tremendous 19% of customers always rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

Online Item Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Most Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score in fact helps your overall rating.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center