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Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Because the large majority of consumers read reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses really utilize them.
Although we now know why customer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally 2 out of 3 businesses have exceptional and great ratings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Only 6 Percent Of Customers Don't Trust Client Reviews At All
According to client review stats, a tremendous 19 percent of customers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews stay without a reply. That's too bad, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
89% Of Consumers Browse A Businesses Responses To Reviews
Not only do most individuals check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
98% Of Yelp's Visitors Bought From A Business They Found On The Website
Generally, 142 million customers visit Yelp each month. This is as great a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
The Average Review Length Has Become 65% Much Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To show the value of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats show a business's reputation doesn't affect simply the customers. Potential team members likewise look at scores and take a look at reviews.
Source: Deloitte
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our buying preferences.
According to social media reviews stats, Facebook impacts more than half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that four out of five users are likely to rely on a local business.
Source: RevLocal
72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews
No matter how attractive your marketing is, you still need customer reviews. There is no way around it. Clients are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
86% Of Customers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you provide them a good experience.
Source: Brightlocal