72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still require consumer reviews. There is no other way around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would do it to advise others about their customer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Dissatisfied Customers Will Go Back To A Company If A Company Makes An Effort To Fix Issues Quickly And Efficiently

Customers don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the massive effect user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Software Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

89% Of Consumers Review A Companies Replies To Reviews

Not only do most consumers read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing choices are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a physician.

Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

More Than Half Of People Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really utilize them.

Although we now understand why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider