95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'very frequently'.

Source: Trust You

83% Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements choose to take notice of clients' suggestions online.

Source: Statuslabs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Only 6% Of Consumers Don't Trust Customer Reviews At All

According to consumer review data, a tremendous 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Company

This stat is one of lots of that illustrate the importance of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for companies with an ideal five star score.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Discovered On The Website

Generally, 142 million consumers go to Yelp every month. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as recommendations from friends and family.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than Half Of People Aged 25-34 Gave Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now understand why client reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

US Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals check out reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of US consumers.

Source: Statista

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone