64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a lawyer or a physician.

Young people (age 18-35) are even more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Because the large majority of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your consumers builds their trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and rating data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online ratings statistics, we discovered that a company needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs