52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Considering that the vast majority of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the prospective clients are trying to find. Nearly a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that four out of five users are most likely to trust a local business.

Source: RevLocal

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an unassailable effect on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually use them.

Although we now understand why consumer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

77% Of Customers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs