77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Only 6 Percent Of Customers Don't Rely On Client Reviews At All

According to client review data, a tremendous 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

Since They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Customers Go To Review Websites.

Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how eye-catching your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the value of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as advice from family and friends.

Source: Brightlocal

83% Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to take note of clients' suggestions online.

Source: Statuslabs

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews go on without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the huge majority of consumers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal