70 Percent Of Consumers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to focus on clients' suggestions online.

Source: Statuslabs

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews remain without a reaction. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still need consumer reviews. There's no other way around it. Clients are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of prospective customers won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

The Typical Review Length Has Gotten 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

83% Of All Younger People Were Asked To Leave A Review Recently

Of those asked, 80% of customers did leave a review. In general, companies have actually asked 66% of all clients to give a review on their company.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review

More than a 35% would submit a review to notify others about their customer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made rapidly.

Online reviews are clearly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two thirds of businesses have excellent and awesome rankings. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million customers go to Yelp monthly. If you haven't declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal