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Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews remain without a reaction. That's regrettable, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
Reviews Published On Twitter Can Boost Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews
Corresponding with your consumers creates trust. Even something as basic as responding to their reviews and comments can make them feel valued.
As you may expect, customers who feel this way are happy to invest more money with a business.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies really make use of them.
Although we now understand why consumer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
83 Percent Of Consumers Do Not Trust Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads select to take note of customers' recommendations online.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
95% Of Dissatisfied Clients Will Return To A Business If A Company Manages To Fix Issues Rapidly And Effectively
Customers don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Online Product Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270%
User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our buying decisions.
According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.
Source: RevLocal
89% Of Buyers Prefer To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile browser, people prefer to read reviews on their mobile phones.
Source: Statista