64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Clients Browse A Companies Replies To Reviews

Not only do many individuals read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

82% Of Customers Go To Review Websites Due To The Fact That They Wish To Purchase A Service Or An Item And Wish To Get The Facts About Business Services And Products.

Review sites are locations that people go to get the truth about a business, product and services . Because they have already formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Customers Would Likely Give A Review If They Were Asked

More than a 35% would do it to inform others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower score actually helps your overall rating.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Majority Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential consumers are searching for. Almost a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

95% Of Unsatisfied Consumers Will Return To A Company If A Company Deals With Issues Rapidly And Effectively

Customers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

89% Of Clients Like To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile internet browser, consumers choose to read reviews on their mobile phones.

Source: Statista