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Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our buying decisions.
According to social reviews statistics, Facebook impacts over half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are likely to rely on a local business.
Source: RevLocal
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Articles, Instead Of Ads
Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
Reviews Posted On Twitter Can Help Improve Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read a lot more reviews to get a clear view of how business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Overall 2 out of 3 businesses have outstanding and good rankings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone