83% Of All Younger Shoppers Were Asked To Leave A Review Recently

Of those asked, 80% of customers did submit a review. In general, businesses have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic appeal of a website can just go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats indicate a company's reputation doesn't affect simply the consumers. Prospective team members also look at ratings and take a look at reviews.

Source: Deloitte

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Most Likely Post A Review

More than a 35% would leave a review to inform others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

Just 6% Of Consumers Don't Rely On Customer Reviews At All

According to client review data, a massive 19 percent of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

89% Of Individuals Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile internet browser, clients choose to read reviews on their mobile phones.

Source: Statista