More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Consumers Could Invest 31 Percent More With A Business That Has Excellent Reviews

Take note of this statistic. The more detailed other users explain your service or product, the more money you can charge and customer review statistics reveal to us precisely just how much more.

Source: Martech Zone

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an unassailable influence on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

USA Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still require client reviews. There is no skirting around it. Clients are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and rating stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews go on without a response. That's regrettable, because those companies are losing clients that way.

Source: Review Trackers

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Considering that the huge majority of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Income

Businesses that treat consumers honorably generally succeed, review sites help make sure of that.

Source: Statuslabs

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of companies have excellent and outstanding rankings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

73% Of Customers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective consumers are looking for. Practically a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do the majority of consumers check out the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal