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People Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying decisions are made rapidly.
Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
If A Company Handles Issues Quickly And Efficiently, 95% Of Unhappy Consumers Will Return To A Company
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a reaction. That's too bad, because those companies are losing customers that way.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews World-wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Posted On Twitter Can Increase Online Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Only 6 Percent Of Consumers Don't Rely On Customer Reviews At All
According to client review statistics, a whopping 19% of consumers always rely on online reviews and never ever a make a purchase without reading reviews initially.
Source: Statista
Customers Might Spend 31% More With A Business That Has Fantastic Reviews
Take note of this statistic. The more detailed other users explain your product or service, the more cash you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
USA Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
89% Of Clients Read A Businesses Reactions To Reviews
Not only do most clients read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
82 Percent Of Consumers Check Out Review Websites Since They Wish To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Services And Products.
Users come since they have currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal
73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't pleased with scores alone.
Written reviews make the stats appear more genuine which is what the would-be consumers are searching for. Nearly a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.
Source: Fan and Fuel
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal