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95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
74% Of Local Companies Have At Least One Google Review
A single review is far from adequate to improve your website's SERP ranking.
Looking at online scores data, we discovered that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
70% Of Customers Prefer To Find Out About A Business Via Reviews And Posts, Instead Of Ads
Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Keeping in touch with your clients establishes trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.
As you might anticipate, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
Regardless of how attractive your marketing is, you still need consumer reviews. There's no other way around it. Customers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
82 Percent Of Customers Visit Review Websites Since They Want To Buy An Item Or A Service And Want To Get The Truth About Business Product Or Services.
Review sites are places that people go to get the truth about a service, item or business. Because they have actually already formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
Just 6 Percent Of Customers Don't Trust Customer Reviews At All
According to consumer review stats, a massive 19% of consumers always rely on online reviews and never a buy without checking out reviews first.
Source: Statista
73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with scores alone.
Written reviews make the statistics appear more genuine which is what the would-be customers are looking for. Practically a third of customers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and useful.
Source: Fan and Fuel