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Positive Reviews Motivate 68% Of Consumers To Use Local Businesses
Given that the huge majority of consumers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
If They Were Asked, 77% Of Customers Would Definitely Give A Review
More than a 35% would submit a review to inform others about their client experience and 24% would probably direct their review to the company itself.
Over a 26% would want to post a review to help other individuals with their decision making process.
Source: Podium
If A Business Handles Issues Quickly And Effectively, 95% Of Dissatisfied Consumers Will Return To A Company
Clients don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
74% Of Regional Businesses Have At Least 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Taking a look at online rankings data, we learnt that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also influence our purchasing decisions.
According to social reviews data, Facebook impacts the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are likely to trust a local business.
Source: RevLocal
American Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally two-thirds of companies have excellent and great scores. Only 5% of businesses have a score listed below three stars.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista