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74% Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online rankings statistics, we learnt that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
77% Of Customers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews normally bring the same weight as advice from family and friends.
Source: Brightlocal
90% Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about very first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the basic appeal of a site can only go so far.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
United States Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews
When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.
Source: Statista
89% Of Buyers Choose To Read Reviews Using Their Smart Devices
Be it via an app or a mobile web browser, folks prefer to read reviews on their mobile phones.
Source: Statista
A Lot Of Best-selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall rating.
According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.
Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When customers have to choose a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies really utilize them.
Although we now know why consumer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider