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Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review statistics reveal that 63% of consumer reviews remain without a reaction. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat clients fairly normally prosper, review sites help ensure of that.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really frequently'.
Source: Trust You
60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and score stats reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses
Since the vast majority of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 6% Of Customers Do Not Trust Customer Reviews At All
According to consumer review data, a massive 19% of customers constantly trust online reviews and never ever a purchase without checking out reviews first.
Source: Statista
Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews
Focus on this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats reveal to us exactly just how much more.
Source: Martech Zone
Because They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Websites.
Review sites are locations that customers go to get the truth about a item, service or business . Since they have already formed a purchase decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
83% Of All Younger Consumers Were Asked To Leave A Review Recently
Of those asked, 80% of clients did submit a review. Overall, companies have actually asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
83% Of Consumers Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to focus on consumers' recommendations online.
Source: Statuslabs