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A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a website can only go so far.
Source: Review Trackers
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to choose a medical professional or an attorney.
Younger people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
US Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews
When people read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA customers.
Source: Statista
Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made quickly.
Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as suggestions from friends and family.
Source: Brightlocal
89% Of Shoppers Like To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, everyday people choose to read reviews on their phones.
Source: Statista