Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Business

This stat is one of lots of that highlight the importance of online ratings. Now that news of customer fulfillment travels this fast, keeping your clients happy is more vital than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a best five star rating.

Source: Brightlocal

89% Of Consumers Review A Companies Replies To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Online Item Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270%

User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Generally, 142 million customers visit Yelp monthly. This is as great a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Nearly a 3rd of customers state written reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

If A Company Makes An Effort To Solve Problems Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Business

Customers do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

If They Were Asked, 77% Of Customers Would Likely Submit A Review

More than a 35% would leave a review to notify others about their consumer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their decision making process.

Source: Podium

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need client reviews. There is no skirting around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the large bulk of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a doctor or an attorney.

Younger people (age 18-35) are even more likely to employ an expert based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra