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77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online scores statistics, we found out that a company needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
91% Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review statistics place consumers' reviews as the most reliable source of suggestions. Online reviews generally carry the same weight as advice from friends and family.
Source: Brightlocal
Just 6 Percent Of Customers Don't Rely On Client Reviews At All
According to customer review data, a whopping 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews first.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Across The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
If A Company Takes Care Of Issues Quickly And Efficiently, 95% Of Unsatisfied Customers Will Go Back To A Company
Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
89% Of Individuals Like To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile internet browser, everyday people choose to read reviews on their cell phones.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers honorably usually flourish, review websites help ensure of that.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of client reviews stay without a reply. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers