The Average Review Length Has Become 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now know why customer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

A Lot Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation does not affect just the consumers. Potential team members also take a look at ratings and read reviews.

Source: Deloitte

US Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our buying decisions.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews stats reveal that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as recommendations from loved ones.

Source: Brightlocal