53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Reviews Published On Twitter Can Boost Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of businesses have good and awesome ratings. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

15% Of Customers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of potential customers won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US buyers consider reviews as 'very influential'.

To show the significance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

83% Of All Younger Buyers Were Invited To Give A Review Recently

Of those invited, 80% of customers did leave a review. In general, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million consumers go to Yelp each month. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Keeping in touch with your clients creates trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are happy to spend more cash with a company.

Source: Statuslabs

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the huge bulk of customers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal