54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

82% Of Consumers Go To Review Sites Since They Want To Buy An Item Or A Service And Wish To Get The Truth About The Businesses Services And Products.

Review websites are places that customers go to get the facts about a item, business or service . Users come since they have actually currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Over Half Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among numerous that highlight the importance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more important than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with a best five star rating.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

If A Business Makes An Effort To Resolve Issues Quickly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Business

Clients don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Because the vast majority of customers read reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers visit Yelp monthly. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick an attorney or a doctor.

Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

70 Percent Of Customers Prefer To Find Out About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs