83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to focus on customers' suggestions online.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do most customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

74% Of Regional Companies Have At Least One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings data, we learnt that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone