More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Because They Desire To Buy A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Go To Review Sites.

Review sites are places that customers go to get the truth about a business, service or item . Since they have currently formed a purchase decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Only 6% Of Customers Do Not Rely On Consumer Reviews At All

According to client review stats, a tremendous 19 percent of customers always rely on online reviews and never a purchase without checking out reviews initially.

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews stats expose that four out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually use them.

Although we now know why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

95% Of Disappointed Clients Will Go Back To A Business If A Company Makes An Effort To Solve Problems Rapidly And Effectively

Consumers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Many Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower score actually helps your overall rating.

According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation does not impact simply the consumers. Potential employees likewise take a look at rankings and take a look at reviews.

Source: Deloitte

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the prospective consumers are searching for. Nearly a 3rd of customers say composed reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

US Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo