61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically two-thirds of businesses have outstanding and good ratings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really utilize them.

Although we now know why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a better idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

15% Of Consumers Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of prospective consumers won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Service

This stat is among many that highlight the significance of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your customers pleased is more vital than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with a perfect five star rating.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

USA Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone