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73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear people aren't satisfied with scores alone.
Customer reviews make the statistics appear more authentic which is what the potential consumers are searching for. Nearly a third of customers state written reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.
Source: Fan and Fuel
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
83% Of All Young People Were Invited To Submit A Review Recently
Of those invited, 80% of clients did leave a review. In general, businesses have asked 66% of all clients to give a review on their business.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are also going to accept slower shipping times for such items.
Source: Turntonetworks
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270 Percent
User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
USA Buyers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Shared On Twitter Can Help Boost Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Many Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or average one.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra