91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

83 Percent Of Clients Don't Trust Advertising

The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads choose to focus on customers' recommendations online.

Source: Statuslabs

89% Of Consumers Browse A Businesses Reactions To Reviews

Not only do most consumers read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

15 Percent Of Clients Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of possible customers will not even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Because the vast bulk of consumers read reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customers Could Spend 31% More With A Business That Has Fantastic Reviews

Focus on this fact. The more detailed other users describe your service or product, the more cash you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs