If They Were Asked, 77% Of Clients Would Probably Leave A Review

More than a 35% would leave a review to inform others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would want to leave a review to help other people with their choice making process.

Source: Podium

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online rankings data, we learnt that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

A Lot Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers

The Majority Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews World Wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally 2 out of 3 companies have great and exceptional scores. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well generally prosper, review websites help ensure of that.

Source: Statuslabs

If A Business Deals With Problems Quickly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Business

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to take notice of consumers' suggestions online.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra