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The Average Review Length Has Actually Become 65% Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
If They Were Asked, 77% Of Customers Would Most Likely Post A Review
More than a 35% would post a review to inform others about their client encounter and 24% would rather direct their review to the business itself.
Over a 26% would want to give a review to assist other individuals with their decision making process.
Source: Podium
60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and score stats show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
89% Of Customers Review A Companies Reactions To Reviews
Not only do most shoppers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your consumers develops trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are going to invest more cash with a company.
Source: Statuslabs
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the exact same weight as recommendations from family and friends.
Source: Brightlocal