Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews stay without a reply. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% increase.

Source: RevLocal

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require client reviews. There's no other way around it. Consumers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

If They Were Asked, 77% Of Clients Would Give A Review

More than a 35% would do it to educate others about their client encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two thirds of companies have excellent and awesome ratings. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.

Source: Review Trackers