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53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
The Average Review Word Count Has Become 65% Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
American Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
When people read reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.
Source: Statista
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall two-thirds of companies have great and exceptional scores. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats show a company's reputation does not impact simply the customers. Prospective team members likewise take a look at ratings and read reviews.
Source: Deloitte
70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the stats appear more authentic which is what the prospective customers are looking for. Practically a 3rd of consumers say written reviews are the only function that makes them believe the sites' reviews are pertinent and useful.
Source: Fan and Fuel
60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and ranking data show individuals value the opinion of peers more than any other material.
Source: Collective Bias
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out client reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have a massive effect on their decision when consumers have to select a solution provider.
Source: DemandGenReport
49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal