64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

89% Of Consumers Browse A Businesses Replies To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers will not even consider working with a business they can't discover opinions about.

Source: Statuslabs

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings data, we found out that a company requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

83% Of All Young Shoppers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did submit a review. In general, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a website can only go so far.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the massive impact user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

A Lot Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of consumer reviews remain without a reaction. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential clients are searching for. Practically a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally 2 out of 3 companies have outstanding and awesome ratings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would submit a review to educate others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium