54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation does not impact just the clients. Prospective employees likewise look at rankings and take a look at reviews.

Source: Deloitte

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get a clear view of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

Majority Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Score

This stat is one of numerous that illustrate the importance of online rankings. Now that news of consumer satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for organizations with an ideal five star score.

Source: Brightlocal

Reviews Posted On Twitter Can Increase Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo