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Online Item Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270 Percent
User review statistics show the purchase probability for an item with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
72% Of Customers Won't Take Action Unless They Check Out Some Reviews
No matter how alluring your marketing is, you still need consumer reviews. There is no other way around it. Customers are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically 2 out of 3 companies have excellent and outstanding ratings. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of clients, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated material has an unassailable impact on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated material can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Given that the large majority of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal