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52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
89% Of Consumers Read A Companies Replies To Reviews
Not only do many customers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
The Majority Of Customers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
Due To The Fact That They Desire To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Sites.
Users come due to the fact that they have already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats show the basic popularity of a site can only presume when it concerns trust.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their buying confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
83% Of Customers Don't Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to pay attention to clients' suggestions online.
Source: Statuslabs
Half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated material has an indisputable impact on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use An Organisation
This stat is one of numerous that illustrate the value of online scores. Now that news of consumer satisfaction travels this fast, keeping your consumers delighted is more important than ever.
57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for companies with a perfect five star rating.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz