54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

USA Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how eye-catching your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

82% Of Consumers Go To Review Sites Since They Want To Purchase A Product Or A Service And Wish To Get The Facts About Business Products And Services.

Users come due to the fact that they have currently formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

83% Of All Younger Customers Were Asked To Give A Review Recently

Of those asked, 80% of customers did give a review. Overall, companies have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews stay without a reaction. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone