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52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and score data reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
When clients have to pick a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
Google Represents 57.5% Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to customer review stats, a tremendous 19% of customers always trust online reviews and never a make a purchase without reading reviews initially.
Source: Statista
90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
89% Of Individuals Choose To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile browser, clients prefer to read reviews on their mobile phones.
Source: Statista
The Average Review Length Has Become 65% Shorter Since 2010
Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
89% Of Consumers Read A Businesses Feedback To Reviews
Not only do a lot of clients read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. However, they understand the huge effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick a medical professional or a legal representative.
Younger people (age 18-35) are much more likely to hire an expert based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
70 Percent Of Customers Choose To Learn About A Business Via Reviews And Posts, Rather Than Advertisements
Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista