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Only 6% Of Consumers Don't Rely On Customer Reviews At All
According to client review data, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
Consumers Might Invest 31% More With A Business That Has Fantastic Reviews
Pay attention to this fact. The better other users describe your product and services, the more money you can charge and consumer review stats show us precisely just how much more.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our buying preferences.
According to social media reviews statistics, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are likely to trust a local business.
Source: RevLocal
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as recommendations from friends and family.
Source: Brightlocal
If They Were Asked, 77% Of Customers Would Certainly Post A Review
More than a 35% would leave a review to advise others about their customer experience and 24% would probably direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other individuals with their decision making process.
Source: Podium
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews
Keeping in touch with your clients builds their trust. Even something easy like reacting to their reviews and remarks can make them feel valued.
As you may anticipate, clients who feel this way are happy to spend more money with a company.
Source: Statuslabs
90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats show a business's reputation doesn't impact just the clients. Prospective employees likewise take a look at ratings and read reviews.
Source: Deloitte
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Overall two-thirds of businesses have good and exceptional ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews World Wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Shared On Twitter Can Boost Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
95% Of Dissatisfied Consumers Will Return To A Company If A Business Manages To Resolve Issues Quickly And Efficiently
Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday