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Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as advice from family and friends.
Source: Brightlocal
67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When consumers need to pick a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
15% Of Visitors Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15 percent of prospective clients will not even think about working with a company they can't find opinions about.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews World Wide
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear people aren't satisfied with ratings alone.
Written reviews make the stats appear more authentic which is what the would-be consumers are looking for. Practically a 3rd of customers state composed reviews are the only function that makes them think the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing preferences.
According to social media reviews stats, Facebook affects more than half of users' purchase decisions.
Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
74% Of Local Companies Have At Least 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online scores statistics, we discovered that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the basic popularity of a website can only presume when it pertains to trust.
Source: Review Trackers