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74 Percent Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from enough to enhance your website's SERP ranking.
Taking a look at online rankings data, we found out that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and ranking statistics show people value the opinion of peers more than any other material.
Source: Collective Bias
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the basic popularity of a website can only go so far.
Source: Review Trackers
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a physician or a lawyer.
Younger people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous impact user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat customers fairly generally prosper, review sites help ensure of that.
Source: Statuslabs
73% Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the potential clients are searching for. Almost a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel